Daily posting addon!
$150.00 / month
Want us to handle daily posting for you on your Instagram account? We’d love to!
Our experts will research the hottest, most viral pics and videos in your niche and post one of them per day with an expertly crafted caption guaranteed to get eyeballs on your page.
Not only that, but this addon comes with FREE hashtag research in your niche.
All you have to do is sit back and watch your account grow!
How Often Should You Post to Instagram?
The Instagram algorithm continues to be a hot topic this year and a lot of users are wondering how it’s affecting their posting schedule. You’ve probably noticed 3-day-old posts appearing on your feed and new likes popping up on photos you posted days ago.
Before the Instagram algorithm, the half-life of an Instagram post was 72 minutes, meaning it would get half of its total engagement within that time frame.
Although users have noticed a significant decline in their engagement and reach since the Instagram algorithm was introduced, posts DO seem to have a longer lifespan. So while your initial visibility might be decreasing, your post may still end up on your followers’ feeds later on.
So what does this mean for your Instagram publishing strategy? Should you post to Instagram more since reach has drastically decreased? Or should you post to Instagram less since your posts now have a longer lifespan? Will an increase in posting increase your engagement, or take away engagement from your previous posts?
There’s a few different answers to these questions — let’s break it down.
Does Higher Frequency Equal Higher Engagement?
We’re now seeing more people posting up to six times a day, while some brands are even posting up to 30 times a day!
So is there a strategy that works better than the rest?
The short answer is no. But how often you post to Instagram will heavily depend on what your followers want and how much time you have to dedicate to your Instagram marketing strategy.
While many Instagram users are worried their followers aren’t seeing their posts, Fashion Nova makes sure their followers see their content no matter where they are in the world.
The global fashion brand posts up to 30 times per day, scheduling a new Instagram post every half hour! Their audience doesn’t seem to mind the high-frequency of posts either, as the account has a whopping 10.8M followers. While some posts perform better than others, the brand averages 13.7K likes and 90 comments per post: